Techipedia | Tamar Weinberg - Latest Comments in Viral Marketing: Weezer Gets it Right

Re: Viral Marketing: Weezer Gets it Right

tamar — Wed, 06 Aug 2008 20:46:28 -0000

Wow, they retracted their decision...again.

Re: Viral Marketing: Weezer Gets it Right

Hip hop — Wed, 18 Jun 2008 16:38:31 -0000

It is great video and nice music. It must have big sucess.

Re: Viral Marketing: Weezer Gets it Right

tamar — Tue, 17 Jun 2008 22:26:03 -0000

Wow, they listened. Thanks guys!

Re: Viral Marketing: Weezer Gets it Right

gusma — Mon, 16 Jun 2008 13:04:49 -0000

Hahah but to gain real internet momentum you should have taped it with a red clownlike nose. But if you think about it most bands still don't truly understand the net. (Should you expect it too from their labels, no matter how big?)

Don't look at me, I have weezer's pat on twitter. :-D

Re: Viral Marketing: Weezer Gets it Right

tamar — Mon, 16 Jun 2008 00:41:39 -0000

It's disappointing, Gusma. I don't understand the rationale and all I want to do is get my 15 minutes of fame doing the same thing those Internet stars did ;)

All in all, though, it kind of sucks. Hopefully since they seemed to have been receptive to YouTube videos in the past, maybe they'll be receptive to my little video. After all, my blog post does look silly now that it lacks the video I spoke about. :(

Re: Viral Marketing: Weezer Gets it Right

gusma — Sun, 15 Jun 2008 23:34:28 -0000

You looked quite pissed on the no-embed issue today.
Never mind them, the music industry always tries to go a step further into selling less cd's.

Re: Viral Marketing: Weezer Gets it Right

tamar — Sun, 15 Jun 2008 22:30:06 -0000

"I dont think its a brilliant marketing move and I dont think assumptions about its marketing performance from a social media perspective are necessarily acurate."

You say PO-tay-to, I say PO-TOT-o. It's a matter of opinion and that's what this piece was trying to convey. I personally found that it was brilliant from a social media perspective (my own). You're entitled to disagree. You're allowed :)

And perhaps their intentions weren't marketing at all, but I still personally think it was very-well thought out and worked in the marketing sphere.

Personally, I also feel that the best products market themselves. In other words, this video wasn't a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such.

Re: Viral Marketing: Weezer Gets it Right

Sun, 15 Jun 2008 21:58:07 -0000

I don't agree that this is one of the most brilliant marketing moves of all time from a social media perspective. I think by making a comment like that you're implying that all music videos are merely devices for marketing music.

To me, this video feels more like a celebration of internet memes, the people behind them, and the impact social media & social media marketing has had on our lives, rather than an explicit attempt to leverage its success and market a band.

I don't think it's a brilliant marketing move and I don't think assumptions about its marketing performance from a social media perspective are necessarily acurate. However, simply saying 'you're wrong, I'm right' isn't constructive and it's not what I'm trying to do.

What I do think, is that this video raises important questions -- like whether or not we know we're being marketed to; and how successful a marketing campaign can be if it doesn't tie in to the product or branding or encourage us to take some form of action.

I guess what I'm trying to say is just because a bird looks like a duck, swims like a duck and quacks like a duck... it isn't always a duck.

Re: Viral Marketing: Weezer Gets it Right

tamar — Fri, 13 Jun 2008 11:37:47 -0000

Yeah, that was super dumb. The URL is still there, but embedding was disabled: http://www.youtube.com/watc...

I think they should realize that they got social media right until they removed embedding.

Re: Viral Marketing: Weezer Gets it Right

Nathan Ketsdever — Fri, 13 Jun 2008 11:35:42 -0000

Tamar,

To the extent that Weezer and Universal don't have embedd codes on the music video, no link to another video, and delete the content when other folks post it (ie the link above is now dead)...I think they still have some learning to do.

Great post, however.

Take care,
Nathan

Re: Viral Marketing: Weezer Gets it Right

Mary Ward — Mon, 09 Jun 2008 17:00:21 -0000

Hello Tamar,

You've got a great enthusiasm for your topic, which is why I decided to review your blog on DoYouDiggIt.com. Please stop in and take a look!

http://www.doyoudiggit.com/...

You'll find a Digg button at the bottom (which I'm sure a tech geek like you will have no trouble using:) ). Feel free to give yoruself a Digg!

Re: Viral Marketing: Weezer Gets it Right

david — Sun, 08 Jun 2008 21:15:33 -0000

kind of cool, made me laugh a couple times, but south park already basically did this.

Re: Viral Marketing: Weezer Gets it Right

Ronald — Fri, 06 Jun 2008 11:04:45 -0000

I'm glad afro ninja is getting some work.

Re: Viral Marketing: Weezer Gets it Right

Kelly — Fri, 06 Jun 2008 02:17:24 -0000

Wasn't sure if I should put it in there. :) Sorry about that!

Here's the link to BNL's video: http://www.youtube.com/watc...

It was the first thing I thought about when I read about Weezer's video. The difference is that BNL had people do it like they naturally do their videos. And Weezer had the people in their video.

If that makes any sense. Same formula, different execution. Kinda.

Re: Viral Marketing: Weezer Gets it Right

Social Marketing Journal — Thu, 05 Jun 2008 11:09:32 -0000

This is a great idea and we're certainly not surprised that Weezer was the one to implement it!

Re: Viral Marketing: Weezer Gets it Right

tamar — Mon, 02 Jun 2008 18:36:30 -0000

Kelly, do you have a link?

Re: Viral Marketing: Weezer Gets it Right

Andrew Hanelly — Mon, 02 Jun 2008 17:48:25 -0000

Seems like Techipedia got viral marketing right. Before I even realized it, I sent this to my girlfriend, sister and a bunch of other friends. (Then again, Weezer is one of my all time-favorites.) Awesome post.

Re: Viral Marketing: Weezer Gets it Right

Kelly — Mon, 02 Jun 2008 16:50:38 -0000

What's funny is that Barenaked Ladies did the exact same thing over a year ago with their song, "Sound of Your Voice".

Re: Viral Marketing: Weezer Gets it Right

tamar — Fri, 30 May 2008 15:59:28 -0000

You sure, Ben? I just got to it without a problem.

Re: Viral Marketing: Weezer Gets it Right

Ben Cook — Fri, 30 May 2008 15:57:59 -0000

Bummer, the video has been taken down. Anyone have a link to it anywhere else?

Re: Viral Marketing: Weezer Gets it Right

tamar — Fri, 30 May 2008 03:28:44 -0000

So I asked Mihai what he meant, and he said that he's seen a collection of memes on the Internet before.

That's all well and good, but the difference here is tremendous. Weezer actually brought in the actors from all popular memes and put them in one room to record that video. They didn't just mash up a bunch of internet meme videos. They made it their own and personalized it with their own song. That's a lot more original than taking the best videos and remixing it as your own, wouldn't you say?

Re: Viral Marketing: Weezer Gets it Right

M!hai @ Freshome — Fri, 30 May 2008 02:52:06 -0000

To bad that this is not an original idea. :|

Re: Viral Marketing: Weezer Gets it Right

Mortalwind — Thu, 29 May 2008 08:14:59 -0000

Love Weezer, and this paticular vid tickled me because of the use of the real internet stars.

Re: Viral Marketing: Weezer Gets it Right

SilentJay74 — Wed, 28 May 2008 13:44:37 -0000

Dude! We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! Excellent post!

Re: Viral Marketing: Weezer Gets it Right

Psiplex — Wed, 28 May 2008 11:33:13 -0000

Man, that was fun. The kitchen sink of YouTube memes.