Loved the video. But most important was they still had the Big W at the end, regardless if it was a stream of soda.
Psiplex
· 1 year ago
Man, that was fun. The kitchen sink of YouTube memes.
SilentJay74
· 1 year ago
Dude! We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! Excellent post!
Mortalwind
· 1 year ago
Love Weezer, and this paticular vid tickled me because of the use of the real internet stars.
M!hai @ Freshome
· 1 year ago
To bad that this is not an original idea. :|
Tamar Weinberg
· 1 year ago
So I asked Mihai what he meant, and he said that he's seen a collection of memes on the Internet before.
That's all well and good, but the difference here is tremendous. Weezer actually brought in the actors from all popular memes and put them in one room to record that video. They didn't just mash up a bunch of internet meme videos. They made it their own and personalized it with their own song. That's a lot more original than taking the best videos and remixing it as your own, wouldn't you say?
Ben Cook
· 1 year ago
Bummer, the video has been taken down. Anyone have a link to it anywhere else?
Tamar Weinberg
· 1 year ago
You sure, Ben? I just got to it without a problem.
Kelly
· 1 year ago
What's funny is that Barenaked Ladies did the exact same thing over a year ago with their song, "Sound of Your Voice".
andrew
· 1 year ago
Seems like Techipedia got viral marketing right. Before I even realized it, I sent this to my girlfriend, sister and a bunch of other friends. (Then again, Weezer is one of my all time-favorites.) Awesome post.
Tamar Weinberg
· 1 year ago
Kelly, do you have a link?
Social Marketing Journal
· 1 year ago
This is a great idea and we're certainly not surprised that Weezer was the one to implement it!
Kelly
· 1 year ago
Wasn't sure if I should put it in there. :) Sorry about that!
It was the first thing I thought about when I read about Weezer's video. The difference is that BNL had people do it like they naturally do their videos. And Weezer had the people in their video.
If that makes any sense. Same formula, different execution. Kinda.
Ronald
· 1 year ago
I'm glad afro ninja is getting some work.
david
· 1 year ago
kind of cool, made me laugh a couple times, but south park already basically did this.
Mary Ward
· 1 year ago
Hello Tamar,
You've got a great enthusiasm for your topic, which is why I decided to review your blog on DoYouDiggIt.com. Please stop in and take a look!
You'll find a Digg button at the bottom (which I'm sure a tech geek like you will have no trouble using:) ). Feel free to give yoruself a Digg!
Nathan Ketsdever
· 1 year ago
Tamar,
To the extent that Weezer and Universal don't have embedd codes on the music video, no link to another video, and delete the content when other folks post it (ie the link above is now dead)...I think they still have some learning to do.
I think they should realize that they got social media right until they removed embedding.
J
· 1 year ago
I don't agree that this is <cite>one of the most brilliant marketing moves of all time from a social media perspective</cite>. I think by making a comment like that you're implying that all music videos are merely devices for marketing music.
To me, this video feels more like a celebration of internet memes, the people behind them, and the impact social media & social media marketing has had on our lives, rather than an explicit attempt to leverage its success and market a band.
I don't think it's <cite>a brilliant marketing move</cite> and I don't think assumptions about its marketing performance from <cite>a social media perspective</cite> are necessarily acurate. However, simply saying 'you're wrong, I'm right' isn't constructive and it's not what I'm trying to do.
What I do think, is that this video raises important questions -- like whether or not we know we're being marketed to; and how successful a marketing campaign can be if it doesn't tie in to the product or branding or encourage us to take some form of action.
I guess what I'm trying to say is just because <cite>a bird looks like a duck, swims like a duck and quacks like a duck...</cite> it isn't always a duck.
Tamar Weinberg
· 1 year ago
"I dont think its a brilliant marketing move and I dont think assumptions about its marketing performance from a social media perspective are necessarily acurate."
You say PO-tay-to, I say PO-TOT-o. It's a matter of opinion and that's what this piece was trying to convey. I personally found that it was brilliant from a social media perspective (my own). You're entitled to disagree. You're allowed :)
And perhaps their intentions weren't marketing at all, but I still personally think it was very-well thought out and worked in the marketing sphere.
Personally, I also feel that the best products market themselves. In other words, this video wasn't a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such.
gusma
· 1 year ago
You looked quite pissed on the no-embed issue today. Never mind them, the music industry always tries to go a step further into selling less cd's.
Tamar Weinberg
· 1 year ago
It's disappointing, Gusma. I don't understand the rationale and all I want to do is get my 15 minutes of fame doing the same thing those Internet stars did ;)
All in all, though, it kind of sucks. Hopefully since they seemed to have been receptive to YouTube videos in the past, maybe they'll be receptive to my little video. After all, my blog post does look silly now that it lacks the video I spoke about. :(
gusma
· 1 year ago
Hahah but to gain real internet momentum you should have taped it with a red clownlike nose. But if you think about it most bands still don't truly understand the net. (Should you expect it too from their labels, no matter how big?)
Don't look at me, I have weezer's pat on twitter. :-D
Tamar Weinberg
· 1 year ago
Wow, they listened. Thanks guys!
Hip hop
· 1 year ago
It is great video and nice music. It must have big sucess.
All Comments
That's all well and good, but the difference here is tremendous. Weezer actually brought in the actors from all popular memes and put them in one room to record that video. They didn't just mash up a bunch of internet meme videos. They made it their own and personalized it with their own song. That's a lot more original than taking the best videos and remixing it as your own, wouldn't you say?
Here's the link to BNL's video: http://www.youtube.com/watch?v=FoFMRXlNJ6Y
It was the first thing I thought about when I read about Weezer's video. The difference is that BNL had people do it like they naturally do their videos. And Weezer had the people in their video.
If that makes any sense. Same formula, different execution. Kinda.
You've got a great enthusiasm for your topic, which is why I decided to review your blog on DoYouDiggIt.com. Please stop in and take a look!
http://www.doyoudiggit.com/technology/tips-for-...
You'll find a Digg button at the bottom (which I'm sure a tech geek like you will have no trouble using:) ). Feel free to give yoruself a Digg!
To the extent that Weezer and Universal don't have embedd codes on the music video, no link to another video, and delete the content when other folks post it (ie the link above is now dead)...I think they still have some learning to do.
Great post, however.
Take care,
Nathan
I think they should realize that they got social media right until they removed embedding.
To me, this video feels more like a celebration of internet memes, the people behind them, and the impact social media & social media marketing has had on our lives, rather than an explicit attempt to leverage its success and market a band.
I don't think it's <cite>a brilliant marketing move</cite> and I don't think assumptions about its marketing performance from <cite>a social media perspective</cite> are necessarily acurate. However, simply saying 'you're wrong, I'm right' isn't constructive and it's not what I'm trying to do.
What I do think, is that this video raises important questions -- like whether or not we know we're being marketed to; and how successful a marketing campaign can be if it doesn't tie in to the product or branding or encourage us to take some form of action.
I guess what I'm trying to say is just because <cite>a bird looks like a duck, swims like a duck and quacks like a duck...</cite> it isn't always a duck.
You say PO-tay-to, I say PO-TOT-o. It's a matter of opinion and that's what this piece was trying to convey. I personally found that it was brilliant from a social media perspective (my own). You're entitled to disagree. You're allowed :)
And perhaps their intentions weren't marketing at all, but I still personally think it was very-well thought out and worked in the marketing sphere.
Personally, I also feel that the best products market themselves. In other words, this video wasn't a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such.
Never mind them, the music industry always tries to go a step further into selling less cd's.
All in all, though, it kind of sucks. Hopefully since they seemed to have been receptive to YouTube videos in the past, maybe they'll be receptive to my little video. After all, my blog post does look silly now that it lacks the video I spoke about. :(
Don't look at me, I have weezer's pat on twitter. :-D