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This paragraph caught my eye:
"A recent note posted (ironically) on Pownce got me wondering about what works. I think theres a real problem when there are so many social networks begging for our attention. Worse, it is awful when you see three of your friends flocking to one social network while four of your other friends choose another one. What is the best, and why? Should diversity prevail?"
Eventually, I see one of two things happening:
a) Everyone will flock to a common social networking application for whatever reasons. In a different but similar case, VHS video tapes crushed Betamax, mainly because I think you could store more programming on VHS than Betamax, despite the superior quality of Betamax video. DVD has largely destroyed the market for VHS due to ability to record programming, sound quality, similar pricing, and ease of use. And now digital media files are replacing more "solid" media. Granted, we're comparing apples and oranges, but innovations will generally replace almost any status quo, while providing multiple conflicting yet similar choices in the interim. It seems likely that between the two (Pownce or Twitter) one will survive to become the dominant player while the other will either disappear or become a niche product.
b) Specialized networks/applications will continue to co-exist with the "big guy" if those specialized players have enough fans and users, plus functionality specific to their needs.
I've barely tried Twitter, never tried Pownce, so I can't judge which is better. I don't see how either could become "must have" apps for me, since most of my personal/real life contacts don't use the microblogging medium, although that could change in the future.
Maybe the answer is to create bridges or aggregators which allow users of different apps to communicate, like Trillian, only for microblogging.
As a final comment, I guess I can appreciate that you are in a situation where you might not want to alienate friends by choosing one application over another. In that sense, having options makes it difficult because you feel forced to make a choice. Despite the current challenges, I would think that it's generally better to have choice than to not have choice.
One of the best features of every Unix/Linux app/utility from the very beginning was that you could pipe the results of one program to another for further manipulation. That, combined with some basic scripting, allowed the OS to be kept reasonable simple while providing power users with the ability to add their own features. It was quickly imitated in DOS and almost every other pre-Windows OS.
Today we have a similar situation with web applications with APIs. If I wanted/needed to add a threaded reply feature to twitter, for example, there should be an easy way for me, externally, to add that functionality, maybe using an XML manipulator like Yahoo Pipes or even a common, open plugin architecture... imagine, being able to grab a "reply plugin" from pownce and use it in twitter.
The only example I can think of that comes close to this is GreaseMonkey, and even though is far from being an universal solution, is a very good one.
You also have controls whether to receive shouts, and whether other people should be able to use them.
For people who prefer to keep their social media messaging separate from other communication, the choice is now available.
As with every service it is about signal to noise ratio and you learn whose shouts to ignore unless you are bored, and who very rarely calls your attention to a story.
Digg was a once a social news site where the populous was able to determine a story's popularity based on votes. Now it is a mess of things and is no longer good at serving social news. That is the point that I am trying to articulate.
If you had the old friend's activity page restored, it would solve half the problem.
What is an issue for me is that when you send a message on pownce, I receive the message with any link in my email - one click to the Digg story.
With shout, you have to click through to the shout page, and then to the story.
Whilst the shout is grabbing people's attention, they make the decision whether to vote or not.
I find that many of the people who might have sent me messages by email, Twitter or Pownce are now sending a shout instead. I rarely use IM.
Some people are using shout too much, the same as some people create a lot of noise on other services. That doesn't mean it is necessarily a bad feature, it just need to be tweaked.
You went on holiday and asked not to be sent shouts? How many many people read that message? Did you think about how awkward it would be if they used "select all" to have to manually remember to unselect someone?
If you asked someone not to Twitter or Pownce you, the only way they could do it is to unfriend you, and the same is effectively true of Digg, because selective shouting to more than a couple of people isn't a very intuitive experience.
In the specific example with Digg, social news on Digg is no longer social news with the introduction of a bunch of unnecessary features. Digg is no longer is good at what it used to be good at because now people are spamming each other with, quite simply, crap. Bottom line.
Since you're nitpicking my Digg shouts issue, let's take a real world example. You're in a room at a party, and all of the sudden people start screaming, "Andy! Over here!" and a second later you get another person saying "Hey Andy, what's up!" Then another person asks how you're doing and a fourth person is tugging your shirt for your attention. A fifth is tapping you on the shoulder. A sixth is buzzing your cell phone. They all want you to do the same thing: sign your name on a petition (i.e. Digg the story). You can go into another room (i.e. disable shouts) but do you really think that's the way to deal with the situation? If you selectively allow some people in but they don't respect your space because the functionality doesn't allow them to know your wants or needs (I want personal messages, but I don't want "Digg my story!" shout requests), what should you do? Should you turn your back from your friends, or should you complain that the functionality is not working as desired? Naturally, in real life, there are no such issues. Most people I know have interpersonal skills that signal that they should wait before it's their turn. But the attention economy becomes more so of an issue online which is why Digg shouting was used as an illustration.
Personally, these bells and whistles detract from the user experience -- at least the experience of many of us who used Digg on September 19th and earlier for what we call social news.
For me personally Digg shout is actually a more efficient channel, because I am not interested in the chatter.
I have only used it once, for a story on someone else's site, in the same way I have only used Twitter or Pownce for less than 2% of my own content.
I probably would have used it more, but I had too many friends, That limit seems to have now been removed at least partially.
By the way, I wasn't intending to tie Twitter into the Digg concern. They were two separate phenomenons to which I personally find overbearing elements.
If you send a message such as "please Digg this" of course you will get buried.
I have seen top Diggers using shouts to encourage burying as well, and that has backfired with the story still going hot and gaining 2K+ Diggs.
I've seen this backfire, too, but mostly when it's being shouted by a "very sexy woman." (That account has subsequently been banned.)